About Us

Alright. Let’s make one thing clear: this brand is all about the sun and that glorious vitamin d.

Not in a mystical, yoga-on-a-mountain kind of way (though if that’s your vibe, go for it). More like: the sun’s out, let’s get outside, feel good, and maybe get a bit too excited about it – that kind of energy.

Hail The D is a one-woman show run by me – Tash, from Preston in the North of England – where sunshine isn’t exactly guaranteed. Maybe that’s why I’m so obsessed with it. I started this brand because I genuinely believe everything feels better when the sun’s involved – your mood, your outfit, your entire day. I wanted to spread that energy through clothes, and a few other things, that don’t take themselves too seriously.

It’s not about beach bodies or luxury getaways. It’s about making the most of every scrap of sun you can find – whether you’re on a hike, in the park with your mates, on holiday, or just sat on your front step with a coffee and a dream. It’s about the good time, a bit of cheek, and wearing something that reminds you (and everyone else) that life’s brighter when you’re basking in it.

So yeah – come worship the sun with us.
It’s fun here. And there’s plenty of D to go around.

☀️
Tash x